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Recent Posts

5 Game-changing Excel Formulas

Apr 23, 15 5 Game-changing Excel Formulas

By: Anthony Lower, Online Advertising Analyst In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the...

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Make Your Site Pop, The Right Way: A Brief Lesson in Visual Hierarchy

Apr 20, 15 Make Your Site Pop, The Right Way: A Brief Lesson in Visual Hierarchy

By: Leah Cranston, Web Designer In my experience with web design, I’ve too often found that there are many clients who have one goal and one goal only: make everything pop. From the logo, to the headline, to the call to action button, there are simply just too many items to make this goal feasible, and it becomes frustrating...

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4 Misconceptions About Ecommerce PPC

Apr 15, 15 4 Misconceptions About Ecommerce PPC

By: Ryan Hopp, Business Development Manager The worldwide expansion of the internet has greatly contributed to the transformation of trade and transactions. Ecommerce has expanded rapidly in recent years, as worldwide business to consumer ecommerce sales amounted to more than 1.2 trillion US dollars in 2013 (via Statista), and are...

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The Advantages of Promoted Pins on Pinterest

Apr 07, 15 The Advantages of Promoted Pins on Pinterest

By: Sama Labib, Online Marketing Intern At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta. According to The New York Times, promoted pins were repinned an average of 11 times per ad. This means that an ad will result in 30 more people seeing it because of...

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A Comparison of Hosting Providers

Mar 24, 15 A Comparison of Hosting Providers

By: James Grindstaff, Senior Developer Web Hosting is your website’s gateway to the world. The quality of a host is more than just their actual cost. The opportunity cost of time spent going around obstacles with your hosting provider can be greater than paying for the right solution. A great way to examine hosts is by what your...

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4 Reasons Why Uber is Über Great

Mar 17, 15 4 Reasons Why Uber is Über Great

By: Ajay Pattani, CEO & Founder of Perfect Search Media I think I’m addicted to Uber. I use the service at least once a day…and that’s just a minimum. The service has allowed me to change what I define as my commute time – now my commute starts with the time I get up. Beyond that, Uber has become useful to me for so many...

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6 Strategies to Optimize Your Site for Mobile

Mar 12, 15 6 Strategies to Optimize Your Site for Mobile

By: Greg Walker, Director of SEO Remember back in the day when a moment of downtime equated to people conversing with one another, reading a book or just staring off into space? Those days are gone. Instead, they have now been replaced by the fun activity of staring at one’s mobile phone. Who cares about small-talk with others...

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