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Recent Posts

Are SEO & Content Marketing Two Separate Strategies?

Feb 26, 15 Are SEO & Content Marketing Two Separate Strategies?

By: Alex Straley, Online Marketing Analyst If you’re trying to decide what kind of online marketing company you want to work with to help catapult your company to the top, then you may have already done some research on recent trends in online marketing. One discussion that you may have seen come up a few times is the idea of...

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Scaling Your Personal Life

Feb 19, 15 Scaling Your Personal Life

By: Ajay Pattani, CEO & Founder of Perfect Search Media 2014 was an amazing year of growth and learning for me and the Perfect Search team. I’ve become a happier person, which I’ve been able to achieve more by mindset and less by action. I’ve recently taken a different approach to improving my lifestyle. In the past, I...

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Emerging Advertising Platforms: Instagram and Snapchat

Feb 10, 15 Emerging Advertising Platforms: Instagram and Snapchat

By: David E. Feldbaum, Online Marketing Intern The explosion in social media usage on a global scale has paved the way for many purposeful and interesting advertising interfaces. Companies like Facebook, Twitter, and LinkedIn already have established paid advertising interfaces that many small and large companies readily incorporate...

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How to Track PPC Spend Using Steady Budget

Feb 03, 15 How to Track PPC Spend Using Steady Budget

By: Anthony Lower, Online Advertising Analyst There are several challenges that you are faced with when working for a marketing agency. One of the most prominent issues is how to stay on top of all the administrative (and, for lack of a better word, busy work) when you are managing accounts. You can spend a significant amount of...

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The People Needed to Construct a Website

Jan 27, 15 The People Needed to Construct a Website

By: James Grindstaff, Senior Developer Web Development involves a combination of constant communication with clients and expert knowledge in many distinct fields. This is of course a simplified explanation of a more complicated yet common approach that a lot of agencies employ. There are many variations on the roles required to...

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People are the Product

Jan 14, 15 People are the Product

By: Ajay Pattani, CEO & Founder of Perfect Search Media In a recent company meeting, our entire team completed a shortened version of the Myers Briggs test.  The purpose of the test is to make the theory of psychological types understandable and useful in people’s lives.  Certain people in my life have recommended using...

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How Facebook is Changing Social Media Marketing Strategies

Jan 12, 15 How Facebook is Changing Social Media Marketing Strategies

By: Molly Ryan, Online Marketing Intern If you’ve ever liked a brand or organization on Facebook, you may have noticed recurrent posts from their Page encouraging promotions or purchases. After receiving negative feedback from users about this particular practice, Facebook has stated that they will be decreasing overly-promotional...

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