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Recent Posts

A Quick Guide to SEO Backlink Analysis

Aug 03, 15 A Quick Guide to SEO Backlink Analysis

By: Maxwell Stern, Senior Manager, SEO According to Carolyn Shelby, director of SEO at Chicago Tribune/435 Digital, SEO is a site’s basic foundation for success. In her analogy stressing the importance of SEO, Shelby asserts, “skipping the basics and spending all your time and money on social and ‘fancy...

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The 5 Best Podcasts Every Tech/Startup/Internet Lover Needs to Listen to

Jul 29, 15 The 5 Best Podcasts Every Tech/Startup/Internet Lover Needs to Listen to

By: Kayla Hammersmith, Copywriter Have you heard? We’re in a golden age right now. Not in general—apparently there are a lot of golden ages. Even pirates have had their time to shine (from 1650-1730, who knew?). Now it’s the time of podcasts. Though podcasts have existed since 2001, their popularity has skyrocketed in the past...

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Four Tips on How to Send an Effective Email

Jul 27, 15 Four Tips on How to Send an Effective Email

From the Perfect Search Business Development Department It’s 4 PM, and so far I’ve received over thirty emails today. Email is the main form of communication in the business world. According to the Radicati’s email statistics report, there will be over 132 billion emails sent and received per day in 2017. Between the Google...

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Not Just Uber for Kids: An Analysis of HopSkipDrive

Jul 22, 15 Not Just Uber for Kids: An Analysis of HopSkipDrive

By: Kayla Hammersmith, Copywriter No, HopSkipDrive isn’t a new schoolyard jump rope game. (It’s a really good name for one, though—it could be the Double Dutch of the new millennium. Someone should definitely get on that). HopSkipDrive, a startup founded in 2014 by three successful working mothers, is both a ride-sharing and...

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3 Web Design Blogs That Will Inspire You

Jul 20, 15 3 Web Design Blogs That Will Inspire You

By: Anna Swierenga, Senior Designer   Full disclosure: I’m still not really sure how muses are supposed to work. I know they’re important–after all, Homer talked about them a lot in The Odyssey. Whenever I’m feeling stuck on a design project, I turn to these three web design blogs instead of waiting...

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5 YouTube Optimizations You Need to Explore

Jul 15, 15 5 YouTube Optimizations You Need to Explore

By: David E. Feldbaum, SEO Analyst   Are your YouTube views at the same number since you last checked? Are your views stuck in the same range as always? This is a frustrating situation for many. Let’s be honest here: we’re not all celebrities. We’re not all giant brands with the ability to quickly influence mass...

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5 Game-changing Excel Formulas

Apr 23, 15 5 Game-changing Excel Formulas

By: Anthony Lower, Online Advertising Analyst In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the...

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