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Recent Posts

The People Needed to Construct a Website

Jan 27, 15 The People Needed to Construct a Website

By: James Grindstaff, Senior Developer Web Development involves a combination of constant communication with clients and expert knowledge in many distinct fields. This is of course a simplified explanation of a more complicated yet common approach that a lot of agencies employ. There are many variations on the roles required to...

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People are the Product

Jan 14, 15 People are the Product

By: Ajay Pattani, CEO & Founder of Perfect Search Media In a recent company meeting, our entire team completed a shortened version of the Myers Briggs test.  The purpose of the test is to make the theory of psychological types understandable and useful in people’s lives.  Certain people in my life have recommended using...

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How Facebook is Changing Social Media Marketing Strategies

Jan 12, 15 How Facebook is Changing Social Media Marketing Strategies

By: Molly Ryan, Online Marketing Intern If you’ve ever liked a brand or organization on Facebook, you may have noticed recurrent posts from their Page encouraging promotions or purchases. After receiving negative feedback from users about this particular practice, Facebook has stated that they will be decreasing overly-promotional...

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How to Create Custom Reporting in Google Analytics to Determine Page Value

Dec 18, 14 How to Create Custom Reporting in Google Analytics to Determine Page Value

By: Alex Straley, Online Marketing Analyst I was working with an e-commerce client recently who asked me why people weren’t buying more products. While there are many possible explanations, my first thought relating to things I could directly control was their call to action. Because we wanted fast results, I needed to figure out...

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5 Overlooked PPC Account Metrics

Dec 10, 14 5 Overlooked PPC Account Metrics

By: Eric Yarnik, Online Advertising Analyst As a PPC analyst, it seems we always encounter client accounts that hit a plateau at some point. We are no longer increasing account performance as rapidly as we once were, or perhaps it is a smaller client where keyword level optimizations are no longer significantly impacting...

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The Dynamic Landscape of SEO: Algorithm Changes

Dec 03, 14 The Dynamic Landscape of SEO: Algorithm Changes

By: David Feldbaum, Online Marketing Intern Algorithms within IT infrastructures are by nature continuously changing elements. Business processes evolve and change. Technological advances occur. As a result, firms require updates to product algorithms in order to provide consumers with a consistently fresh and intuitive interface...

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Guide to Web Design, Part 2: Color Resources

Nov 24, 14 Guide to Web Design, Part 2: Color Resources

By: Anna Swierenga, Senior Web Designer For Guide to Web Design, Part 1, go here. Color is a pivotal component in designing a website. The tone has to fit that of the company or brand, and it can be challenging to get a good balance of colors that are harmonious with one another. The following is a list of resources to help you get...

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