“We’ve seen a 12% increase in our year over year purchases and a 51% in our website year over year conversion rate. Our experience with them has been fantastic. They put a lot of effort into looking at our needs. Their team structured a campaign that was truly effective at getting what we were trying to achieve.”
Goal
The American Massage Therapy Association wanted to expand membership enrollment and online course purchases
Our strategy
Optimized AMTA’s Facebook ads by testing new copy, using square images to take up more space in the News Feed, and testing new images with unique style and colors.
Created larger campaigns to best utilize campaign budget optimization machine learning.
Targeted each audience with one type of ad, rather than using the same audience many times in multiple campaigns, and ad sets with different conversion types.
Results
79% Increase in Memberships
12% Increase in YOY Online Course Purchases
51% Increase in Website YOY Conversion Rate
What this means for your business
Facebook, Instagram, and other social media platforms can be important sources to increase memberships and online revenue for non-profit organizations. However, ad changes and account structure can dramatically affect performance on social media. Partnering with an experienced agency with social media advertising experts can help you get the best performance possible.