Goal
Demitri’s offers a variety of all-natural gourmet beverage mixes and products. As an e-commerce website, fast site speed is crucial for keeping bounce rates low and a favorable user experience. When Demitri’s embarked on a website migration to improve site speed across the board, they turned to Perfect Search for SEO support. Facing lost meta data, new URLs, and other common post-migration pain points, our goal was resolving migration issues and ensuring the new Demitri’s website was optimized for ongoing success.
Our strategy
We identified and optimized the webpages that lost their metadata during the migration immediately; our team quickly implemented keyword-optimized title tags, meta descriptions, and H1 tags.
Perfect Search crawled the website before and after the migration, and closely monitored all changes to total keyword rankings and domain authority. We fixed new 404 errors and redirected old URLS to relevant new pages.
We performed a UX review, a comprehensive audit of website content, and provided recommendations to improve conversions.
Results
63.63% increase in site speed score
The post-migration desktop score jumped to 90, up from 55 pre-migration.
61% increase in overall traffic three months post-migration
88% decrease in bounce rate three months post-migration
363% increase in blog traffic post-migration
What this means for your business
While undergoing a site migration is no easy feat, it can be the wisest path towards dramatically improving your website speed—a key ranking factor for Google and vital metric for maintaining a strong user experience. When you embark on a site migration, you need a trusted SEO partner by your side to help you recover with minimal losses. A smooth site migration can help pave the way for more traffic, boosted site speed, better user experience, and increased conversions.