Mastering Frequency Caps for Facebook Ads: A Step-by-Step Guide
Learn what frequency caps are on Facebook and Instagram and how to set them to optimize your ad campaigns.
SEO Checklist for Website Migrations: A Step by Step Guide
Moving a new website feels like relocating to a better, bigger office space—exciting but complex. A website migration touches everything from URLs and site structure to content organization and technical configurations. Smart businesses protect their website’s SEO value with the same care they give to crucial documents during an office move. One wrong move can
5 Reasons to Use SEO Experts for Website Migrations
Website migrations promise exciting possibilities—faster load times, improved user experiences, and modern designs that better reflect brands. Yet beneath this potential lies a significant risk: losing the organic search visibility businesses worked to build. Think of a website’s SEO equity like a house built over years of effort. A migration isn’t just moving to a
Overcome Healthcare Ad Restrictions on Google and Meta
Each platform comes with its own set of healthcare advertising regulations. These rules vary by drug type, such as prescription drugs, over-the-counter medications, experimental medical treatments, CBD, supplements, and more.
This article explores each platform’s regulations, aiding advertisers like you in crafting effective and compliant healthcare campaigns. Read on to enrich your understanding, and help you create successful digital marketing strategies in the healthcare sector.
9 Unique Search Engines You Should Be Using
We all tend to stick to one search engine—but are there other search engines we can use? Read our list of 9 different search engines to see what’s out there!
Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.” This scenario isn’t unusual. Research suggests that 84% of shoppers have made impulse
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.