The 4 Key Rules of Landing Page Design
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.
23 Google Ranking Factors You Should Know About
It’s speculated that over 200 different ranking factors determine a site’s performance on Google’s search engine results page (SERP). Some of these factors, such as domain authority, user experience, and click-through rate, are incredibly important to your page’s performance on the Google SERP.
Pinterest for eCommerce: How to Use Pinterest Advertising
Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy.
Uncovering UX (Part 4): Best Practices for E-commerce and Retail
UX is extremely important for e-commerce sites–and is shown to have a direct impact on revenue and sales. If a customer finds the checkout experience confusing or frustrating, they could abandon their carts, causing you to miss out on a purchase.
Uncovering UX (Part 3): Best Practices for Lead Generation
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.
Uncovering UX (Part 2): Optimizing User Experience for Travel Sites
Surprisingly enough, going on vacation can actually be one of the most stressful times of the year. Finding tickets, hotel reservations, creating day-to-day plans to make sure not a moment is wasted…it can certainly make you feel like you need a vacation, and that’s not even mentioning …
Uncovering UX (Part 1): Elements of User Experience in News & Content Sites
Earlier this year, Google announced that “page experience” is now a ranking signal for search results. This means that the practice of user experience, or UX, is paramount to an effective SEO strategy. For news and content sites specifically, it’s crucial to create a frictionless experience for …