It’s speculated that over 200 different ranking factors determine a site’s performance on Google’s search engine results page (SERP). Some of these factors, such as domain authority, user experience, and click-through rate, are incredibly important to your page’s performance on the Google SERP.
So you’ve already learned all about logos and colors in How to Create an Easy Brand Style Guide For Your Business Part I and you’ve been waiting for the follow up with bated breath, right? Right.
When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.
Communication is key–especially when it comes to design. Whether you’re creating your own branded materials or working with third-party designers to help out your company’s swamped design team, you need to be able to communicate effectively and efficiently.
Say you’re traveling to Japan and you don’t speak a lick of Japanese. What do you do? You would usually learn a couple of key phrases that could help you get by or even bring a little pocket book with translations.
If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds. Most of the time you try to pretend …
Have you heard? Custom images and illustrations are on the rise this year; they’re even one of the biggest web design trends in 2015 and 2016.
