Strengthen your site’s authority in Google’s eyes and make it easier to rank highly for top keywords with off-page SEO strategy.
Off-page SEO (or “off-site SEO”) are steps taken to improve your SERP rankings by taking actions outside of your own website.
Off-page SEO tactics largely revolve around your website’s backlink profile, or the sites that link back to your websites. Strengthening your backlink profile improves search engine and users’ perception of your site’s quality.
Here’s our Off-Page SEO checklist:
Additional signals on your site can also improve your authority in the eyes of both users and the search engines, as laid out in Google’s E.E.A.T (Experience, Expertise, Authority, Trustworthiness) guidelines. These include things like adding comprehensive About Us and content author biographies to your site to establish their authority, experience, and expertise on the topic, citing and linking to other high-authority sites, publishing research from your own data, having good reviews or social media proof linking to your content, and, of course, backlinks from other authoritative websites. Your expert Perfect Search team will review your website for E.E.A.T opportunities to increase your authority and make it easier to rank your content.
With Perfect Search on your team, you can rest easy knowing your off-page SEO strategies are data-driven and effective. From reviewing spammy backlinks to presenting out-of-the-box ideas to gain E.E.A.T. authority, we have you covered.
Our SEO clients saw a 28% growth in backlinks from 2023 to 2024
A site with lots of high-quality backlinks typically ranks better than a site with fewer backlinks. The quality of your backlinks is more important than the quantity, but having a robust backlink profile often includes a mix of quantity and quality.
Off-page SEO is an important part of SEO and our team of SEO analysts have several years of experience in creating custom, comprehensive off-page SEO strategies for our clients and increasing their authority.
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