“Find out how 3 experts think marketing for higher education has transformed.”
How a Film Academy Restructured Their Paid Search Account & Saved Money
Goal
A Film Academy wanted to maintain conversion volume while increasing the account’s efficiency.
Our strategy
Decreased wasted and inefficient spend by restructuring the account and implementing match types across every ad group.
Significantly increased cost per conversion efficiency by implementing a custom bid strategy across campaign programs and match types in addition to testing bidding automation in others.
Further improved account efficiency by analyzing the wealth of historical data to better allocate our spend across campaigns, locations, programs, and seasonality.
Results
35% increase in applications
17% decrease in cost
6% increase in Request for Information form submissions
What this means for your business
By establishing a strong paid search account foundation, Perfect Search helped the Film Academy increase student applications and decrease ad spend. Making sure your Google Ads account is in good shape will help you achieve your business goals.