“Google Analytics has a nifty cross-device tracking feature. Make sure you know what it’s all about.”
Goal
ReStockIt wanted to improve their paid search campaign efficiency while also improving their ROAS.
Our strategy
Perfect Search increased Shopping Campaign spend on branded searches and decreased inefficient non-branded spend.
We set up remarketing display campaigns to target previous visitors to website who did not originally convert.
We set up Dynamic Search Ad campaigns with targeted product groups.
We increased spend to top SKUs of the company and decreased inefficient spend in general terms and products.
We established and tested Bing Shopping and Search ads.
Results
97.7% decrease in spend
55.5% increase on ROAS
86 new customers from display remarketing
What this means for your business
B2B and e-commerce businesses can see a high ROAS when they balance the efforts between branded campaigns and high-performing products in Shopping and Search campaigns. Always ensure that you’re constantly evaluating your paid search strategy and trying new features and channels.