How a Wedding Photography & Videography Company Tested a Manual Advertising Strategy & Increased Bookings
Goal
At the beginning of their engagement with Perfect Search, this wedding photography and videography company wanted a more refined and manual search and social advertising strategy that would increase efficiency and volume of leads.
Our strategy
We completely restructured their search account and implemented a manual keyword level optimization strategy.
We built out thousands of location specific long tail keywords and tested ad copy messaging.
Results
64% increase in YOY conversion rate
13% increase in conversions
6.2% decrease in cost-per-conversion
What this means for your business
Don’t assume automation is automatically better. A manual search and social advertising strategy is often beneficial for everything from bid adjustments to keyword-level optimizations. In this case, a manual strategy boosted the conversion rate and decreased the cost per conversion.