“Looking for technical SEO help? Our team is highly skilled in supporting site migrations and more.”
How this E-Commerce Retailer Underwent a Successful Site Migration & Saw Organic Traffic Increase
Goal
This e-commerce retailer switched to a secure HTTPS site and to a mobile-responsive site. They wanted Perfect Search to ensure a smooth transition.
Our strategy
Perfect Search recrawled the entire e-commerce retailer site and reviewed XML sitemaps to ensure that switching from HTTP to HTTPS had not caused an increase in crawl errors or other technical issues.
This e-commerce retailer went from an m.dot site to a mobile-responsive site, so Perfect Search set up mobile redirect mapping for roughly 93,000pages and consolidated pages to ensure that there were no potential indexation issues.
Perfect Search created custom meta data for 503 brand pages to improve this e-commere retailer’s keyword portfolio to be brand specific and increase keyword rankings and traffic.
Perfect Search wrote 49 blog posts and optimized 46 blog posts to help the e-commerce retailer Blog diversify its keyword portfolio, rank for informational queries, grow traffic, and strengthen its overall brand identity.
Results
104.3% increase in transactions
102% increase in organic traffic
526.1% increase in blog traffic
What this means for your business
Keep SEO in mind when making big site changes like switching to an HTTPS secure domain or a mobile-responsive site. These updates can have serious implications for your site’s technical health, traffic, and revenue, so having an expert SEO team on your side is vital.