We conducted a deep-dive of our client’s site to survey technical health, update their robots.txt file and XML sitemap, review and fix any redirect errors, and perform a site speed audit and optimization.

We focused on our client’s content—targeting high-priority keywords as well as optimizing metadata for all high-traffic blog posts and pages.

We reviewed new and existing blog content with a focus on readability, keyword inclusion, and Google’s E-A-T guidelines.

We created monthly SEO reports and biweekly keyword reports to track keyword movement and rankings. Depending on our findings, we adjusted our optimizations accordingly.