“The Perfect Search team members are true experts in SEO and PPC for e-commerce. They offer both competitive pricing and dedicated, strategic support. We trust their team and view them as an extension of ours.”
Goal
The majority of The Motley’s product page title tags had been either dynamically updated or filled with outdated keywords. This meant that products were not competitively positioned with current keywords that users typically searched for.
Our strategy
Our team chose 50 of The Motley’s top selling products pages that were consistent sellers regardless of seasonality for title tag and content optimizations.
We conducted thorough keyword research to target long-tailed keywords specific to each product.
Then, we targeted valuable keywords with high search volume and low search results.
Title tag structures were changed dramatically for e-commerce functionality.
Results
24 of the top e-commerce products chosen had organic traffic increases of 24% or more.
14 of the top e-commerce products chosen had organic traffic increases of 100% or more.
5 of the top e-commerce products chosen had organic revenue increases of 58% or more.
3 of the top e-commerce products chosen had organic revenue increases of 328% or more.
What this means for your business
Meta data is an important signal to both users and search engines alike. Taking the time to optimize meta data and content to align with valuable keyword phrases boosts rankings and traffic, and in turn, revenue.