Goal
Dylan’s Candy Bar had never tested Facebook campaigns focused on driving purchases through the website. They wanted to increase e-commerce revenue through social channels.
Our strategy
We worked with Dylan’s marketing and PR team to identify high priority products and holiday sales like Black Friday, Valentine’s Day, and Crayola co-branded products and created unique campaigns tailored to each of these promotions and products.
For each campaign, we created segmented audiences based off multiple factors, such as Facebook remarketing audiences, customers who had opted into Dylan’s Candy Bar email advertising, and a combination of Facebook demographics, interests and behaviors.
Results
72X increase in Facebook revenue
37X increase in YoY website purchases
13.7% increase in referral traffic from Facebook
What this means for your business
Social ad performance can be significantly improved by segmenting users into highly targeted audiences and showing them ads tailored for their exact needs. The benefits of Facebook advertising reach beyond normal attribution and can increase brand awareness and website traffic.