Goal
iGive wanted to drive email registrations from Facebook ads at an affordable rate. Because there was a huge variance in the average lifetime value of a customer, they wished to acquire new users at a less than $10 cost per conversion.
Our strategy
Perfect Search created 8 distinct Facebook audience targeting combinations to determine which users were most likely to register on iGive. Our comprehensive testing revealed that a Facebook lookalike audience overlaid with animal welfare interest targeting had the highest conversion rate.
With our new audience ready to go, we tested new ad images, copy, and headlines to boost Facebook ad performance. Our action-oriented copy and emotional imagery made substantial improvements to efficiency and cost-per-lead.
Results
61.6% decrease in YOY cost-per-conversion
We achieved iGive’s cost-per-conversion and consistently brought in leads under $10
223% increase in conversions over 3 months
What this means for your business
Creative Facebook targeting and ad testing can make a significant impact to your paid social advertising strategy. Perfect Search will make your Facebook strategy proactive, flexible, and efficient. Our campaign adjustments can help you achieve your KPIs.