Five stars. Two thumbs up. A+. If you read glowing testimonials about a business that include these positive remarks, it’s fair to say that you’d be more interested in that business. In fact, a 2013 study found that 79% of consumers trust online reviews as much as personal recommendations.
Life is full of choices. In a typical day, you’re constantly faced with making decisions. These decisions range from the mundane—like what kind of burrito bowl to get for lunch—to the important—like which digital marketing agency to choose—to the very big deal—like which Netflix series to start …
The worldwide expansion of the internet has greatly contributed to the transformation of trade and transactions. Ecommerce has expanded rapidly in recent years, as worldwide business to consumer ecommerce sales amounted to more than 1.2 trillion US dollars in 2013 (via Statista), and are expected …
