Perfect Search Media Internviews: Spring 2016

Finally. It’s springtime. And you know what that means. No, not finally venturing outdoors for more than twenty minutes for the first time in months. Although, yes, that’s pretty great, too. With the new season comes a new installment of the “internviews.” You know, intern interviews.

This spring, we chatted with our Junior Analysts Jane Yoon and Jeffrey Hong. Find out why they both would invite President Barack Obama to dinner, their favorite hometown spots, and what surprised them about digital marketing.

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Jane Yoon, Junior Analyst

Where are you from? Describe one of your favorite places to visit when you’re home.

I’m originally from Falmouth, Maine. We’re right next to Portland, which is a small but restaurant-dense hotspot for foodies. We have one of the highest number of eateries per capita in the country! My favorites include Bintliff’s for some amazing brunch, and Gelato Fiasco, which serves creative flavors even in winter‘s subzero temperatures in the winter.

Pretend you’re super rich and bought your own cruise ship. You can design your own itinerary. Where would you sail to? What would you want to see?

I fell in love with Europe when I traveled there over spring break, so I would most definitely visit again with my own personal cruise ship. I would stop by France, Italy, Spain, and Greece, with very lengthy excursions to see as much as I can in each country.

If you could invite 3 people (living, dead, fictional, real, whatever!) to a dinner party, who would they be and why?

First, Mindy Kaling, because her book gave me many laughs and I would love to meet her in person just to talk about life. Second, Albus Dumbledore, because I could use some of his wisdom and maybe he could transform my plain cooking into a fancy 5-course meal. And to finish off this weird combination of guests, Barack Obama because I’d love to hear his opinion on the upcoming elections.

What are the most important things you’ve learned about digital marketing so far?

I know these have been repeated a lot before, but it must be because they’re true. I’ve learned that it’s very valuable to understand the latest trends in the industry in order to stay up-to-date with whatever is up and coming out there. And along the lines of being innovative, being creative with good, authentic content is essential for success in the digital marketing world.

Is there anything that’s surprised you about digital marketing?

The most surprising (and very cool) thing was that even small changes and tweaks to a campaign, such as adjustments in ad position or changing up text or color on a website, can sometimes deliver big results that make a huge difference for the client.

 

Jeffrey Hong, Junior Analyst

Where are you from? Describe one of your favorite places to visit when you’re home.

I was born and raised in Livingston, NJ.  My favorite place to visit when I’m home is any of the thousands of diners all around New Jersey, where I can hang out with friends and enjoy comfort food. Plus, of course, visiting the Jersey Shore during the summertime!

Pretend you’re super rich and bought your own cruise ship. You can design your own itinerary. Where would you sail to? What would you want to see?

Having only been outside the country twice in my lifetime, there are a lot of places I want to see. My dream is to travel around Europe, particularly around Spain and Italy. I would definitely be interested in exploring more exotic places as well. The Galapagos Islands and Madagascar top that list. Unfortunately, I’m not rich enough to own a cruise ship, but maybe I’ll make it on Amazing Race one day.

If you could invite 3 people (living, dead, fictional, real, whatever!) to a dinner party, who would they be and why?

If I could invite 3 people to a dinner party, they would be Steph Curry, President Obama, and Stephen Colbert. I would choose those three because they seem like really cool people to be around (and funny too!), and they have been very inspiring to me and certainly many other people as well. Plus, did you really think I would invite 3 people without at least one of them being a Northwestern alum? (Editor’s Note: Both Jane and Jeff are proud Northwestern Wildcats.)

What are the most important things you’ve learned about digital marketing so far?

I’ve learned that it is important to be detail-oriented, adaptable, and always ready to ask questions. Whether it’s working on monthly reports or doing keyword research, it is always important to be careful and comprehensive. Also, there’s always more to learn, so don’t be afraid to ask others for help.

Is there anything that’s surprised you about digital marketing?

What has surprised me the most about digital marketing is that there has been so much to learn. From PPC to SEO, there are always new things to learn and new trends to explore.  Sometimes, it can be difficult to keep up with everything. Thankfully, there’s always the Perfect Search Media blog to go to for help.

 

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Where would your personal cruise ship set sail to? Would you also dine with Obama like Jane and Jeff? Let us know your answers by tweeting us at @Perfect_Search.

Remember to explore our internship opportunities!