We had just settled in at the office of one of our large New York clients for a day of meetings when someone asked if I remembered the room we were sitting in. I looked around, confused – the room seemed normal enough, and I couldn’t differentiate it from any of the other countless conference …
I think I’m addicted to Uber. I use the service at least once a day…and that’s just a minimum. The service has allowed me to change what I define as my commute time – now my commute starts with the time I get up. Beyond that, Uber has become useful to me for so many reasons, and it’s hard to …
2014 was an amazing year of growth and learning for me and the Perfect Search team. I’ve become a happier person, which I’ve been able to achieve more by mindset and less by action.
In a recent company meeting, our entire team completed a shortened version of the Myers Briggs test. The purpose of the test is to make the theory of psychological types understandable and useful in people’s lives. Certain people in my life have recommended using this as an evaluation in …
I’ll preface this with the fact that I am not an expert when it comes to call tracking. More recently, many of our clients and our team have been really interested in figuring this out. We’ve been testing providers, we’ve tried manually using numbers on landing pages and we’ve even lost an …
E-Commerce can be challenging…and this is an understatement. I’m lucky enough to have ended up in search engine marketing, a move that happened at the beginning of my career by chance, and I firmly believe that the skills one learns as a search engine marketer help build the strongest foundation …
Let’s say you spend three years slaving away at law school. It’s okay if after all of that you don’t practice law; you’ll still learn how to think like a lawyer. While this may be helpful, I think it’s better to think like a search engine marketer. Having graduated law school only to have my …
