5 Common SEO Mistakes to Avoid
Many of our prospective clients approach us with the same problem: their websites can’t manage to rank highly on search engines despite their best efforts.
3 Pillars of Digital Marketing for Higher Education Programs
Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
It’s …
Perfect Search Wins TWO Vega Awards!
We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign.
23 Google Ranking Factors You Should Know About
It’s speculated that over 200 different ranking factors determine a site’s performance on Google’s search engine results page (SERP). Some of these factors, such as domain authority, user experience, and click-through rate, are incredibly important to your page’s performance on the Google SERP.
The 4 Key Rules of Landing Page Design
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.
A History of Google’s Core Algorithm Updates
These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!”
The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO
There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.