7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …

The 5 Best Podcasts Every Tech/Startup/Internet Lover Needs to Listen to

Have you heard? We’re in a golden age right now. Not in general—apparently there are a lot of golden ages. Even pirates have had their time to shine (from 1650-1730, who knew?). Now it’s the time of podcasts. Though podcasts have existed since 2001, their popularity has skyrocketed in the past few …

Four Tips on How to Send an Effective Email

It’s 4 PM, and so far I’ve received over thirty emails today. Email is the main form of communication in the business world. According to the Radicati’s email statistics report, there will be over 132 billion emails sent and received per day in 2017.

Not Just Uber for Kids: An Analysis of HopSkipDrive

No, HopSkipDrive isn’t a new schoolyard jump rope game. (It’s a really good name for one, though—it could be the Double Dutch of the new millennium. Someone should definitely get on that). HopSkipDrive, a startup founded in 2014 by three successful working mothers, is both a ride-sharing and …

5 YouTube Optimizations You Need to Explore

Are your YouTube views at the same number since you last checked? Are your views stuck in the same range as always? This is a frustrating situation for many. Let’s be honest here: we’re not all celebrities. We’re not all giant brands with the ability to quickly influence mass audiences through …

5 Game-changing Excel Formulas

In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the little …

4 Misconceptions About Ecommerce PPC

The worldwide expansion of the internet has greatly contributed to the transformation of trade and transactions. Ecommerce has expanded rapidly in recent years, as worldwide business to consumer ecommerce sales amounted to more than 1.2 trillion US dollars in 2013 (via Statista), and are expected …

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