Make Mobile-First Index Optimizations a Priority in 2018
With 2018 fast approaching, our Director of SEO & Content Justin McIntyre is here to help us brush up on Google’s impending mobile-first index.
Ecommerce Full-Funnel Strategy for Q4 2024
The holiday season is a critical time for eCommerce brands, and having a well-executed full-funnel strategy can make or break your success. But before diving into the specific tactics for each stage, it’s essential to understand what a full-funnel strategy is and why it’s so important.
What is a …
Why Your Business Should Test the New Posts on Google Feature
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.
Your Guide to Google’s Responsive Display Ads: An Unsung Hero
A little less than a year ago, Google officially rolled out expanded text ads (ETAs) to advertisers. This came after the tech giant announced several AdWords changes at their annual Performance Summit in May of 2016.
From Alexa to AMP: How the Internet Can Make You a Better Cook
Don’t fear your kitchen. If there’s one thing that I’ve learned from living in a college dorm, it’s that cooking your own meals is always better than eating dining hall food. If you’re looking to get more involved in the kitchen—without burning the building down—the Internet is here to help.
7 AdWords Tips to Help Your Business Save Money & Improve Performance
Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?
Snap 101: Introduction to Snapchat Advertising
Over 150 million people use Snapchat every day. Every single day, Snapchat users watch over 10 billion videos and spend an average of 25-30 minutes on Snapchat.