Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly.
Recent GoDaddy research reveals that 79% of Millennials and 80% …
To put it simply, one of our top priorities in developing SEO strategies is to make the search engines – especially Google – happy. It’s important to follow their rules because they ultimately decide, based on a variety of factors, where your site ranks or whether it shows up in search results at …
Whether you just created your very first company website or have had one for many years, you can always improve your business’s online presence with digital marketing. Unlike traditional marketing, digital marketing involves reaching consumers through multiple channels online. Keeping up with …
WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. With basic web design skills one can install a WordPress site in a matter of minutes. As a result, thousands of online businesses exist under WordPress, yet many creators do not take the proper …
Optimizing a website to rank higher in searches is obviously important to increase traffic and, in turn, ideally conversions. There are many things that go into optimizing a website, but there is one aspect that deserves special attention: keywords. When focusing on keywords to optimize a site, …
I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing. Let’s dig in to what a bounce rate is a bit.
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