The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …
UX is extremely important for e-commerce sites–and is shown to have a direct impact on revenue and sales. If a customer finds the checkout experience confusing or frustrating, they could abandon their carts, causing you to miss out on a purchase.
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.
Surprisingly enough, going on vacation can actually be one of the most stressful times of the year. Finding tickets, hotel reservations, creating day-to-day plans to make sure not a moment is wasted…it can certainly make you feel like you need a vacation, and that’s not even mentioning …
Getting a new client or starting on a new account is an exciting opportunity. It’s easy to get lost in the excitement to try and make a difference immediately. But jumping in head first usually results in troubles––you know the old saying about counting your carts before your horse eggs …
If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.
Earlier this year, Google announced that “page experience” is now a ranking signal for search results. This means that the practice of user experience, or UX, is paramount to an effective SEO strategy. For news and content sites specifically, it’s crucial to create a frictionless experience for …
