7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting

What Is Content Marketing & How Can It Enhance Your Sales Funnel?

Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on.

The Beginner’s Guide to Mastering Metadata

Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers.

Your Foolproof Guide to AdWords & Facebook Conversions

Whether you’re new to paid search and social advertising for your business or you’ve been in the game for a while, you should always think about the most important numbers to track. Study up on conversions now.

Perfect Search Is Now a Google Premier Partner

Big. News. Perfect Search Media is now a Google Premier Partner! We’ve been a Google Partner for a while now, but since Google rolled out their Premier Partner status, it was time for an upgrade.

Team Member Spotlight: Rachel Lehn

Could you describe your job to someone from the Wild, Wild West? Unless you work in a saloon, we bet it might be tough. Still, our Business Development Associate Rachel Lehn pulls it off—and includes a cow pun. Read on to find out her business development tips and, of course, that cow pun.   1)

Pokémon Go: The Giving Tree of Marketing Opportunities

Pokémon Go is doing weird things to me. I’m walking around town for hours with my friends to catch imaginary monsters on the weekend. I’m purposefully taking longer routes back home from work to pass as many PokéStops as I can. I’m burning through my cell phone data in record time. The other day I

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