Director of Search & Social Advertising
As mobile searches continue to grow, so does Google’s emphasis on the “mobile-first world.” To compete in this world, brands and businesses must be present in the micro-moment. The micro-moment sounds like fancy marketing jargon, but you’ve probably experienced three micro-moments today.
There’s no doubt that digital marketers everywhere love conversions. Online purchases, contact forms, phone calls—you name it, we want ‘em.
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
Like Chicago’s unpredictable weather, Google is constantly changing. Since its inception, Google’s search engine results page, or SERP, has undergone countless transformations (read up about the most recent SERP changes!), often causing anxiety for SEOs and digital marketers alike.
While earning their Ph.D.’s from the University of Stanford in 1996, Google co-founders Larry Page and Sergey Brin developed an algorithm that would change the World Wide Web forever. At the time, most search engines ranked results solely by counting how many times the search terms appeared on …
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and …
