Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.”
3 Ways to Boost eCommerce Title Tag Effectiveness
There are a few things SEO analysts do every single day: eat breakfast, read up on SEO news, and evaluate title tags. Title tags are a little more complicated than picking what kind of cereal to eat for breakfast. From virtual insurance marketplaces to local plumbing services, …
Boost Your Business: Why Your Website Needs Testimonials
Five stars. Two thumbs up. A+. If you read glowing testimonials about a business that include these positive remarks, it’s fair to say that you’d be more interested in that business. In fact, a 2013 study found that 79% of consumers trust online reviews as much as personal recommendations.
3 Important Insights about the Most Expensive CPC Keywords
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific. WebpageFX and SEMrush worked together to determine the most expensive keywords in Google Adwords. This infographic is incredibly educational for anyone …
5 Paid Search Tips to Help You Get Ready for Back-to-School Season
A new season is fast approaching. No, it’s not Halloween—please stop stocking stores with decorations and costumes so early. It’s too soon, guys. Too. Soon. With summer winding down, paid search and social analysts need to be vigilant in preparing for this important consumer season—back-to-school …
What You Need to Know About Micro-Moments (And How Your Site Can Take Advantage of Them!)
Have you wandered around a new neighborhood and used your phone to find a nearby coffee shop? That’s a micro-moment. Ever lost your umbrella and searched for a new one via smartphone? Again, micro-moment. What about when you just can’t think of the name of American Idol’s first season runner-up, …