How Your Business Can Make the Most of Remarketing Lists
I’m going to start this blog post in defiance of everything my English teachers ever taught me. It’s cliché time.
Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.”
7 AdWords Tips to Help Your Business Save Money & Improve Performance
Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?
Content and the Cult Favorites: How Top Brands Walk the Line Between Editorial and E-Commerce
Take it from the now-bankrupt Nasty Gal: it’s hard to keep up a cool-girl vibe when you’re not pulling in cool-girl amounts of cash. Publishers and retailers have begun to look for alternate sources of revenue, and they’re finding them – in each other. But as distinctions between editorial and …
How to Make Your E-Commerce Business Stand Out [Infographic]
Let’s all admit it. The 1990’s were a weird time. Just check out these photos of *NSYNC.
3 Ways to Diversify Your AdWords Account (And Improve Your Efficiency!)
Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Whether you have an internal PPC team or an agency working on your paid search account, you should check to see if there are new ways to structure it. Diversifying your accounts helps your business spend …
The Importance of Testing Your Ad Campaigns (And What to Test!)
This is the digital marketing universal truth: You should always be testing—especially in your ad campaigns. In a time when users are estimated to perform over 1,000 searches per year, it’s easy for your business to get lost in the shuffle if you’re not using the most creative or relevant ad …