Exploring the Amazon: A Guide to Amazon Advertising

Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …

What the General Data Protection Regulation Really Means for You

Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data …

Get to Know Google’s Knowledge Panel

A new business opportunity is in town – and it’s made for more than displaying ‘Top Stories’ related to Channing Tatum, his life, his inspirational quotes on cheeseburgers, and his list of movie accomplishments.

How to Optimize for Voice Search & Improve Your E-Commerce Strategy [Infographic]

Whether you prefer Siri, Google, or Alexa, there’s no denying that voice search is more than just a fad. Say hey to our latest infographic on how voice search can be a major part of your e-commerce marketing strategy.

What’s New with Google Shopping Campaigns?

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

How to Align Your E-Commerce Strategy with the Buyer’s Journey [Infographic]

Revamping your e-commerce advertising strategy? This infographic will serve as a guide to the buyer’s journey and why it’s so important to align your strategy with this classic marketing concept.

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