Your Guide to Advertising on Bing vs.Google
How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.
Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.”
14 of the Most Common Marketing Mistakes to Avoid
At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
How Your Company Can Utilize Google Analytics Dashboards
Google Analytics is a powerful tool that allows businesses to track all user data and behaviors that come through to their website. But…it’s a lot of information to take in.
4 eCommerce Trends to Look Out for in 2021
Updated January 8, 2021
Uncovering UX (Part 4): Best Practices for E-commerce and Retail
UX is extremely important for e-commerce sites–and is shown to have a direct impact on revenue and sales. If a customer finds the checkout experience confusing or frustrating, they could abandon their carts, causing you to miss out on a purchase.
Why Advertise On Amazon?
Increasingly, customers are beginning their shopping journey online. It is projected by 2021, there will be 230.5 million digital shoppers in the United States, according to Statista.* This trend presents an opportunity for retailers to connect with potential customers online–specifically on …