The 4 Key Rules of Landing Page Design
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.
7 Clever Ecommerce Marketing Strategies for The Holidays 2024
The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …
Schema for SEO: Best Practices, Tools, and More
Leveraging schema markup is an essential step in SEO and helps search engines better understand the content that’s on your website.
Pinterest for eCommerce: How to Use Pinterest Advertising
Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy.
Your Guide to Advertising on Bing vs.Google
How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.
14 of the Most Common Marketing Mistakes to Avoid
At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
How Your Company Can Utilize Google Analytics Dashboards
Google Analytics is a powerful tool that allows businesses to track all user data and behaviors that come through to their website. But…it’s a lot of information to take in.