The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …
Perfect Search’s very own Director of SEO & Content Justin McIntyre presented during today’s fall 2018 Digital Olympus conference. Sad you missed it? Don’t worry—we’ve put together a quick little SparkNotes summary for you.
Let’s get real. There are a lot of elements to consider when creating a landing page. The design depends on your business goals, your audience, and your audience’s preferences. Whenever you’re creating a new landing page that you want to convert, you have to ask yourself some questions:
Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …
Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.
Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data …
