Why You Need Both Marketing and PR
I like to think of marketing as Nick Jonas and public relations as his younger brother, Frankie. Both Jonas brothers are talented creatives yet we hardly see collaborative work produced by the two.
7 Clever Ecommerce Marketing Strategies for The Holidays 2024
The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …
Google Discovery Ads: Here’s Everything You Need to Know
During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months.
Why Your Business Should Invest in Good Design
What is design – just a bunch of shapes and colors put together nicely, right? So why put the time and money into good design when you can just have Becky from HR quickly mock up an advertisement?
5 Tips for Using Instagram Analytics to Help Your Business
As marketers, we know that Instagram advertisements can be an effective and essential tool for promoting a business, and understanding how ads are performing is crucial to better targeting an audience. Though criticized for not being as robust as Facebook Insights, Instagram Insights – Instagram’s …
How to Design Video Creative for Social Media Affordably and Fast
I was recently invited to attend the Facebook Creative Connect in Chicago to learn more about creative partners and where digital ads are going. Facebook is trying to make it as easy as possible for marketers to crank out creative content fast and have partnered with specific companies to make …
Avoid These 3 Common Meme Marketing Mistakes
If the Internet were like a dine-in restaurant, memes would be the appetizers.