7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …

Why (Well-Designed!) Case Studies Can Boost Your Sales Strategy

Remember that one bratty kid in grade school who was always bragging about how they could do anything? “I can run faster than you,” “I can eat twice as many bugs,” “I can roll down the hill faster than you,” and on and on it went.

3 Experts Share How Marketing for Higher Education Has Transformed

Marketing for higher education isn’t just about pamphlets and free swag in the mail. The ubiquity of smartphones, social media, and, you know, the internet, has totally transformed the marketing landscape.

How Your B2B Organization Can Improve Client Retention

Any B2B organization should consider themselves an extension of their client’s marketing team. Great partners aren’t just involved in the growth and performance of the channels they are managing. They’re truly invested in the overall business and have close relationships with the individuals on …

Reuse and Recycle: How to Repurpose Old Content and Remarket to Old Customers

So many things get better with age. Cheese. Wine. Content. Customers.

How to Optimize Your Online Presence When Looking for a Job

So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.

3 Lessons from Successful User Generated Content Campaigns

From Anthropologie’s idyllic Instagram to Spotify’s pointed ads, user generated content (UGC) is taking center stage when it comes to content marketing. While your business may not have quite the same reach of these major corporations, we can still learn from their UGC campaigns.

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