7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …

Why Company Culture Matters When You’re Hiring a Digital Marketing Agency

There are many factors involved in how businesses hire digital marketing agencies. While RFPs, preferred vendor lists, and prior relationships are still strong factors in hiring an agency, company culture is gaining traction as well.

How to Create an Easy Brand Style Guide For Your Business: Part II

So you’ve already learned all about logos and colors in How to Create an Easy Brand Style Guide For Your Business Part I and you’ve been waiting for the follow up with bated breath, right? Right. 

5 Tips to Help You Ace Your Next Digital Marketing Phone Interview

If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!

Emoji are Back in the SERP…What Does This Mean For Your Business?

Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.

7 AdWords Tips to Help Your Business Save Money & Improve Performance

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?

What’s Exactly Going on with the AdWords Exact Match Update?

Paul Hollywood expects the Great British Bake Off contestants to follow the technical challenge instructions *exactly*. (Especially for Bread Week.) He probably wouldn’t put up with the latest update to AdWords exact match. Spoiler alert: Exact match is less exact than it used to be.

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