How Machine Learning and Natural Language Processing Are Impacting Digital Marketing
Guest post by Andrew McLoughlin, SEO/Analytics Manager at Colibri Digital Marketing
5 Reasons to Use SEO Experts for Website Migrations
Website migrations promise exciting possibilities—faster load times, improved user experiences, and modern designs that better reflect brands. Yet beneath this potential lies a significant risk: losing the organic search visibility businesses worked to build.
Think of a website’s SEO equity like …
5 Common Social Media Mistakes New Companies Make
The sheer number of articles out there about social media best practices can be overwhelming. (And because social media platforms update so frequently, advice from even just the last year or so may no longer be relevant.) It’s easy to get caught up in the latest technical intricacies of maximizing …
Seize the Moment: Google’s Micro-Moments & Your PPC Strategy
As mobile searches continue to grow, so does Google’s emphasis on the “mobile-first world.” To compete in this world, brands and businesses must be present in the micro-moment. The micro-moment sounds like fancy marketing jargon, but you’ve probably experienced three micro-moments today.
3 Ways to Diversify Your AdWords Account (And Improve Your Efficiency!)
Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Whether you have an internal PPC team or an agency working on your paid search account, you should check to see if there are new ways to structure it. Diversifying your accounts helps your business spend …
How to Create an Easy Brand Style Guide For Your Business: Part I
Communication is key–especially when it comes to design. Whether you’re creating your own branded materials or working with third-party designers to help out your company’s swamped design team, you need to be able to communicate effectively and efficiently.
Why You Need to Ace Digital Marketing for Higher Education [Infographic]
Do you remember how you found a college or an education program? Chances are, you didn’t use your phone in the process. That’s not how education works anymore.