7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …

Once Upon a Time: How PPC Numbers Tell Stories

If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers. And during my time at Perfect Search Media, I have finally accepted and understood …

12 Design Terms Even Non-Designers Need to Know

Say you’re traveling to Japan and you don’t speak a lick of Japanese. What do you do? You would usually learn a couple of key phrases that could help you get by or even bring a little pocket book with translations. 

4 Simple E-Commerce Tips to Maximize Profit This Holiday Season

That special time of year is upon us once again: Q4. While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.

3 Content Marketing Lessons We Can Learn From Mad Men

At its core, Mad Men is an exhilarating glimpse into the decadent and energetic world of advertising agencies in 1960s New York City. It’s difficult not to fall in love with the hustle and bustle of the ultra-competitive advertising industry as Don Draper swaggers through meetings with a cigarette …

7 Digital Marketing Resume Tips You Need to Land Your Dream Job

If you’re reading this blog, chances are that you’re interested in crafting the perfect resume. Lucky you! Once you read this, you’ll be super prepared.

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