Why Your Business Should Test the New Posts on Google Feature
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.
7 Clever Ecommerce Marketing Strategies for The Holidays 2024
The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than …
Your Guide to Google’s Responsive Display Ads: An Unsung Hero
A little less than a year ago, Google officially rolled out expanded text ads (ETAs) to advertisers. This came after the tech giant announced several AdWords changes at their annual Performance Summit in May of 2016.
A Comprehensive Guide to A/B Testing Your Website [Infographic]
At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.
4 Ways You Can Adjust Your Digital Marketing According to the Weather
A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)
Escape the Attribution Dark Ages: Your Google Conversion Attribution FAQ
If you’ve noticed discrepancies in conversion metrics between Google Analytics and Google AdWords, you’re not alone.
5 Tips to Help You Ace Your Next Digital Marketing Phone Interview
If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!