Why Your Business Should Test the New Posts on Google Feature
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.
Overcome Healthcare Ad Restrictions on Google and Meta
One of the worst feelings is working diligently on a digital marketing campaign only to experience blocked ads, downtime, and ad account suspensions. Not knowing how to revise healthcare campaigns after rejection is incredibly stressful for marketers. Blacklisted terms, imagery, and even health …
Your Guide to Google’s Responsive Display Ads: An Unsung Hero
A little less than a year ago, Google officially rolled out expanded text ads (ETAs) to advertisers. This came after the tech giant announced several AdWords changes at their annual Performance Summit in May of 2016.
A Comprehensive Guide to A/B Testing Your Website [Infographic]
At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.
4 Ways You Can Adjust Your Digital Marketing According to the Weather
A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)
Escape the Attribution Dark Ages: Your Google Conversion Attribution FAQ
If you’ve noticed discrepancies in conversion metrics between Google Analytics and Google AdWords, you’re not alone.
5 Tips to Help You Ace Your Next Digital Marketing Phone Interview
If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!