Prepping Your PPC Strategy for the Holidays Yet? You Should Be!
There might not be snow on the ground yet, but now is the perfect time to start preparing for the holiday rush. This is especially true if you’re an e-commerce business.
6 Key Issues in Higher Ed PPC Ads
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
How to Create a Google AdWords Account
Before creating an adwords account you must have three things: an appealing, well-structured website, a manageable and sustainable budget and clear, realistic goals. Can your website turn a visitor into a consumer? How much can you afford to spend per day, per week, per year?How much you are …