Showing the Value in Offline Conversions: New Roll-Out in Call Tracking
Believe it or not, phone call leads are some of the most valuable. This may not make sense just yet but today we aim to clear this up and show you why.
6 Key Issues in Higher Ed PPC Ads
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
KPIs in E-Commerce
E-Commerce can be challenging…and this is an understatement. I’m lucky enough to have ended up in search engine marketing, a move that happened at the beginning of my career by chance, and I firmly believe that the skills one learns as a search engine marketer help build the strongest foundation …
Essential WordPress Plugins Every Developer Should Know
WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. With basic web design skills one can install a WordPress site in a matter of minutes. As a result, thousands of online businesses exist under WordPress, yet many creators do not take the proper …
How to Think Like a Search Engine Marketer – All of the Time
Let’s say you spend three years slaving away at law school. It’s okay if after all of that you don’t practice law; you’ll still learn how to think like a lawyer. While this may be helpful, I think it’s better to think like a search engine marketer. Having graduated law school only to have my …
Models of Service in Digital Marketing
It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you. But maybe the agency works harder at recruiting, training, and retaining than you. Or maybe you’re right and the agency doesn’t manage your expectations and over promises and under …