Economic Trends in PPC Competition and Costs per Click
How is the economy currently affecting competition and CPCs?
6 Key Issues in Higher Ed PPC Ads
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
How to NOT Automate Your SEO & PPC with AI
Automation is on the rise, with artificial intelligence (AI) tools able to handle simple, mundane tasks that would have taken large amounts of human time in years past. Automation can save time in both search engine optimization (SEO) and online advertising (PPC) if it is guided by human strategy …
10 Best SEM Tools to Boost Your Paid Search Strategy
Every year in the digital marketing world, advertisers are provided with more and more data to help them reach goals for clients. While this data is great, it can also get overwhelming. Never fear! I’m here for you.
Pros and Cons of Building a Digital Marketing Strategy for Brand Awareness
With CPCs rising on Google Ads for search advertising and on Meta for social media advertising, some companies are shifting their marketing strategy to focus on brand awareness.
The Top Conversion Goals for Association Marketing Leaders
Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
2022 Holiday Marketing Trends for Non-Retail Businesses
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …