How To Make Your Digital Marketing Data Work For You
Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.
Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy.
How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.
At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
Updated January 8, 2021
Increasingly, customers are beginning their shopping journey online. It is projected by 2021, there will be 230.5 million digital shoppers in the United States, according to Statista.* This trend presents an opportunity for retailers to connect with potential customers online–specifically on …