Romancing Bing: How to Cater to 30% of the Market Share

Imagine if a bachelor (from “The Bachelor,” of course) ignored 30% of the possible contestants. His chances of finding lasting love would be even more microscopic than if he gave equal attention to all his suitors. Fewer dates, less drama, less angst. What if one of the women he had paid no …

What’s the Deal with the New Google Search Console?

There’s a new Search Console in town. Whether you’re an SEO fanatic or not, you should be paying attention to this update.

Our 5 Picks for the Top SEO Trends of 2018

February is upon us. No, we (unfortunately) won’t be discussing who we think will take home the gold in South Korea for the Olympics or the Best Actor in a Supporting Role at the Oscars. Instead, it’s time to dive into our picks for the 5 biggest SEO trends of 2018. 

Why Your Business Should Explore Conversational Marketing

The digital marketing industry has been growing rapidly over the years, with search, display, video, and email expected to spend over $120B by 2021.

Your Super Handy, Mostly Comprehensive Guide to the RFP Process

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

Increase Conversions with Calls-to-Action on Your Website

Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.

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