Emoji are Back in the SERP…What Does This Mean For Your Business?

Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.

Why March Madness is a Golden Opportunity for Digital Marketing

Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.

CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates

When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.

The 3 SEO Tips Every Enterprise Business Should Know

While Google has gotten better and better at preventing miscellaneous or manipulative sites from rising to the top of the SERP, there’s still a good amount of work involved in taking your site to the top. These days, there are no shortcuts in SEO. Keyword-stuffing or spammy links won’t help you …

4 Reasons Why You Should Always Revamp Old Content

Let me tell you a little secret. The old adage “out with the old, in with the new” doesn’t apply to content creation.

The Difference Between Local Doorway Pages & Quality Location Pages

It’s bae’s birthday and you forgot until now. You don’t want to be banished to the dog house on a frosty Chicago night so you gotta act now. You punch in “3.5 star restaurants”—it is a special occasion, after all—into your phone and badabing badaboom! The top result is nearby and you’re able to …

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