3 Pillars of Digital Marketing for Higher Education Programs
Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
It’s …
The Chicago Cubs Are Just Like Digital Marketing
If you’re a Chicago Cubs fan or even just a casual fan of baseball, you probably heard about what happened to the team in the summer of 2021. In what has become one of the worst days in recent memory for fans, the Cubs traded away nearly every superstar player they had. Kris Bryant, Anthony Rizzo, …
The Top 5 B2C Digital Marketing Trends of 2022
Is it just us, or did 2021 go by really fast?
Google’s SEO Surprise: About the November 2021 Core Update
A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update.
Facebook Is Rebranding – Should My Business?
On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s …
5 Common SEO Mistakes to Avoid
Many of our prospective clients approach us with the same problem: their websites can’t manage to rank highly on search engines despite their best efforts.