ChatGPT for SEO FAQ: Should You Use AI for Creating Content?
What Are the Implications of Using ChatGPT for SEO?
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly.
Recent GoDaddy research reveals that 79% of Millennials and 80% …
How to NOT Automate Your SEO & PPC with AI
Automation is on the rise, with artificial intelligence (AI) tools able to handle simple, mundane tasks that would have taken large amounts of human time in years past. Automation can save time in both search engine optimization (SEO) and online advertising (PPC) if it is guided by human strategy …
6 Crucial Key Performance Indicators for E-Commerce SEO
Managing an e-commerce website comes with a myriad of responsibilities. It makes sense for us to find performance tracking at the top of the priority list. But how do we go about tracking website success? Well, we rely on several crucial key performance indicators that tell the story of your …
6 Online Review Management Tips to Improve Your Digital Footprint
No matter what business you’re in, online reviews matter. From associations to B2B & B2C to education to software and everything in between, your audience wants to share their thoughts about your brand—and your prospective audience wants to know what they think.
Marketing During a Recession—How to Ride Out an Economic Decline
When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?
Semantic Search: Why Search Intent Matters for SEO
In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?