Google’s 3 Strikes: How to Keep Your Ads Safe
Rolling out quality ads is like going up to bat in a baseball game.
3 Pillars of Digital Marketing for Higher Education Programs
Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
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Perfect Search Wins TWO Vega Awards!
We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign.
23 Google Ranking Factors You Should Know About
It’s speculated that over 200 different ranking factors determine a site’s performance on Google’s search engine results page (SERP). Some of these factors, such as domain authority, user experience, and click-through rate, are incredibly important to your page’s performance on the Google SERP.
The 4 Key Rules of Landing Page Design
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.
How To Make Your Digital Marketing Data Work For You
Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.
Schema for SEO: Best Practices, Tools, and More
Leveraging schema markup is an essential step in SEO and helps search engines better understand the content that’s on your website.