Even with impeccable content and strategic SEO, many neglect a powerful tactic: author biographies. Often underappreciated, author bios are not mere formalities but pivotal assets.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on …
Managing an e-commerce website comes with a myriad of responsibilities. It makes sense for us to find performance tracking at the top of the priority list. But how do we go about tracking website success? Well, we rely on several crucial key performance indicators that tell the story of your …
No matter what business you’re in, online reviews matter. From associations to B2B & B2C to education to software and everything in between, your audience wants to share their thoughts about your brand—and your prospective audience wants to know what they think.
When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?
In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?
Here at Perfect Search, we’ve found through years of experience, testing, and reporting, that a solid SEO & Content strategy can be great for websites. From growing brand awareness via the SERPs to creating a new stream of organic users to the sites, there isn’t a site out there that can’t benefit …
A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.
