Blurred Lines: How YouTube Sponsorships Confuse Reality with Advertising
YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.
7 Clever Ecommerce Marketing Strategies for The Holidays 2024
The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting
Facebook & Instagram Rolled Out a Time-Tracking Feature
Facebook & Instagram rolled out a time-tracking feature. Finally, something that tells us how much time we’ve spent scrolling…
Team Member Spotlight: Nicole Green
Perfect Search’s new Manager of HR & Employee Engagement loves beach themes and helping people grow. Learn more about Nicole Green in her employee spotlight!
Exploring the Amazon: A Guide to Amazon Advertising
Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.
Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough
The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.
Perfect Search Media Internviews: Summer 2018
It’s that time again! Get to know our summer interns in our latest round of Perfect Search internviews.