What’s the Difference Between Google’s 3 Advertising Brands?
A few months ago, Google announced the end of AdWords and the introduction of new brands: Google Ads, Google Marketing Platform, and Ad Manager.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Your Study Guide for the Google College Search Feature
Check out our handy-dandy guide to the new Google College Search knowledge panel feature.
HTTP VS. HTTPS: Our Advice for Non-Secure Websites
In case you missed it, Google’s been pushing for HTTPS updates for a while now.
Blurred Lines: How YouTube Sponsorships Confuse Reality with Advertising
YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.
Facebook & Instagram Rolled Out a Time-Tracking Feature
Facebook & Instagram rolled out a time-tracking feature. Finally, something that tells us how much time we’ve spent scrolling…
Team Member Spotlight: Nicole Green
Perfect Search’s new Manager of HR & Employee Engagement loves beach themes and helping people grow. Learn more about Nicole Green in her employee spotlight!