Exploring the Amazon: A Guide to Amazon Advertising
Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough
The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.
Perfect Search Media Internviews: Summer 2018
It’s that time again! Get to know our summer interns in our latest round of Perfect Search internviews.
Your Guide to Google Analytics’ New Cross Device Tracking and Reporting
Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.
Diving into the New & Improved Facebook Analytics
Facebook Analytics got a facelift a few months back—but it might still be new to you. Still getting a hang of it? Read on.
The Good and the Bad: How to Respond to Customer Reviews
It’s no question that customer reviews are important in helping other potential customers make decisions.