Keeping Up with the Hashtags: Is Twitter Going Out of Style?
Twitter isn’t just a source of iconic content. Companies are changing how they engage with the platform. If you think Twitter is going out of style, think again.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Content and the Cult Favorites: How Top Brands Walk the Line Between Editorial and E-Commerce
For struggling publishers and retailers, experimenting with editorial and e-commerce seems like a logical step. But it’s not easy to pull off – here are 3 brands doing it right.
What’s Exactly Going on with the AdWords Exact Match Update?
Spoiler alert: Exact match is less exact than it used to be. Find out what happened and how it affects your search accounts.
Team Member Spotlight: Tim Wagner
New season, new spotlight. It’s time to learn more about our new Director of Business Development, Tim Wagner.
Snap 101: Introduction to Snapchat Advertising
Over 150 million people use Snapchat every day. With so many eyes on Snapchat daily, it’s worth considering if Snapchat advertising is right for your business.
Here’s How Social Media Advertising Can Help Your PPC Game
Or: how Zuckerberg & Co. have changed the digital marketing game to help you better understand your target audience.