5 Common Social Media Mistakes New Companies Make
Don’t be that company with the cringeworthy tweets. If you’re just getting into social media marketing, here’s a primer to make you look like a pro.
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Seize the Moment: Google’s Micro-Moments & Your PPC Strategy
To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them.
CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates
Whether you’ve never heard of conversion rate optimization before or you’re a CRO fan like me, discover where your business should try to boost your conversion rates.
Facebook Messenger Ads Have Arrived—Here’s What Your Business Needs to Know
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.
5 New Year’s Resolutions That I’m Doing—And You Can, Too!
Only 8% of people actually achieve their New Year’s resolutions. Most years I’m in the majority but this year has been different and I want to share my experiences with you.
Team Member Spotlight: Mayank Mathur
At Perfect Search, our analysts have a knack for knowing account metrics. Search & Social Analyst Mayank Mathur also has a secret knack for knowing every single Friends episode title. Get to know Mayank in his team member spotlight. 1) What’s your favorite work task? What’s your most challenging work task? My favorite work task