A Brand-New Outlook: The PPC Benefits of a Brand Campaign
Are you running a branded campaign for your business? If not, we’ve got some good reasons why you should change your mind.
SEO Checklist for Website Migrations: A Step by Step Guide
Moving a new website feels like relocating to a better, bigger office space—exciting but complex. A website migration touches everything from URLs and site structure to content organization and technical configurations. Smart businesses protect their website’s SEO value with the same care they give to crucial documents during an office move. One wrong move can
How I Made Spending Time With Friends & Family a Top Priority
Our CEO Ajay revisits his 4 Pillars of Happiness. Are you making time for friends & family? Ajay is.
The Difference Between Local Doorway Pages & Quality Location Pages
What’s the best way to win localized search results? Stay away from duplicate, irrelevant local doorway pages. Look to one-of-a-kind “unicorn” content.
Team Member Spotlight: Kayla Hammersmith
This month, we’re getting to know Kayla Hammersmith, Manager of Copywriting & Content Strategy. Read her spotlight now.
How to Master Micro-Conversions in SEO & PPC
Don’t forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.
How to Ace the AdWords Quality Score
Your AdWords Quality Score is basically a report card that Google gives you. Here’s what goes into your score–and how you can improve it.